It may be a cliché that many scientists are bad communicators - but that doesn't make it untrue. All too often, scientists either don't want to communicate outside their own circle, or are very bad at it - but the reality is, both from a funding viewpoint and to make sure science has a positive impact (a keyword in Anne Helen Toomey's assessment of how scientists should look at their communication) we need scientists to be better at engagement. The opening of the book leans quite heavily on Star Trek, which might divide audiences a bit - one danger in communication is thinking that everyone else shares your enthusiasms, though as it happens, it works for me. (Incidentally, I don't know how a self-designated Trekker, apparently a 'more distinguished term' than Trekkie, could refer to the 'USS Starship Enterprise', a bit like referring to Dr Doctor Toomey.) There's an element here that's similar to books like How to Talk to a Science Denier , looki...