Skip to main content

The Infinite Retina - Irena Cronin and Robert Scoble ***

I really wanted to like this book - spatial computing and augmented/virtual reality are topics that are fascinating and will definitely influence our lives. There is a lot on them in this chunky tome, but a considerable amount of the content is repetitive, and it suffers strongly from geek-enthusiasm, making wildly optimistic predictions of how we'll all be wearing augmented/virtual reality glasses by 2023-2025, and of the transformative dominance of autonomous vehicles (self-driving cars if you prefer fewer syllables).

The approach to each of these areas was, for me, full of issues. If I think about what I currently use a smartphone for and it's a very wide range of applications - maybe 40 different roles - but I can only think of one, following directions using mapping software, that would be enhanced by augmented or virtual reality. Similar, my main computer I do maybe 20 different things more intensively. Here, for example while working with text documents or spreadsheets, I can't see any point whatsoever.

 Similarly, the self-driving cars section seemed dominated by enthusiasm for the concept and Tesla-love. (Tesla gets an awful lot of mentions.) But it didn't address the problem of what will happen when autonomous vehicles kill hundreds of people. Yes, they will be saving thousands of lives - but those are virtual lives, not real people. The families of those killed by robots or faceless corporations will be very real people. Such is the authors' enthusiasm for self-driving cars, at one point they comment 'Electric vehicles are cheaper. Autonomous vehicles are too...' At the moment you pay at least £15,000 extra for an electric car over the equivalent petrol vehicle. Autonomous will have a significantly bigger markup still. Yes, you save on fuel costs - but it's going to take a good number of years to pay off that strange version of 'cheaper' that involves paying a whole lot more.

 The trouble with looking at this sort of technology through geeky eyes is the assumption that everyone else is like you and cares all that much about the latest hot tech - but most of us don't really care as long as what we have does the job.  What the authors seem to miss when they predict an explosion of AR/VR headsets is that (as they tell us) this technology has existed in the military since the 1960s and commercially since 1990s. But it is still only bought by a tiny fraction of a percent of computer/smartphone users, in part because people don't like to wear stuff on their face. (Remember 3D TV anyone?) Yes, the technology has come on in leaps and bounds, but Cronin and Scoble really don’t explain how we can possibly get from where we are now in 2020 to AR/VR glasses being mass market affordable products in 3 to 5 years time as they suggest.

 Occasionally, the book does acknowledge some of the problems, and here it's at its most effective. In a section on why Google Glass failed so spectacularly, for example, it notes that one big problem was the over-hyping of the product (even though that's exactly what's being done in this book for the next generation). Similarly, there's a really well-thought out section on the difficulties that are going to be faced over privacy and data sharing if we're using systems that track our every movement, down to where we're looking all the time. One scary revelation, for example, is that already a Tesla is constantly capturing and photographing everything it passes and sharing the information. I'd love to be able to afford an electric car, but what I've read here has certainly persuaded me it shouldn't be a Tesla.

 I genuinely did appreciate reading the book for those occasions when it got real. (There was also a lot of interesting material on the use of spatial computing technology in, for example, warehousing and retail.) But what perhaps should have been the most interesting but balanced bits - on the personal environment, including what we currently use smartphones for, and cars - felt like wading through fanboi treacle.

P.S. spot the grammatical error in the subtitle 'Spatial Computing, Augmented Reality, and how a collision of new technologies are bringing about the next tech revolution.'
Paperback:  
Kindle:  
Using these links earns us commission at no cost to you
Review by Brian Clegg
- See all Brian's online articles or subscribe to a weekly email free here
Labels:

Comments

Post a Comment

Popular posts from this blog

It's On You - Nick Chater and George Loewenstein *****

Going on the cover you might think this was a political polemic - and admittedly there's an element of that - but the reason it's so good is quite different. It shows how behavioural economics and social psychology have led us astray by putting the focus way too much on individuals. A particular target is the concept of nudges which (as described in Brainjacking ) have been hugely over-rated. But overall the key problem ties to another psychological concept: framing. Huge kudos to both Nick Chater and George Loewenstein - a behavioural scientist and an economics and psychology professor - for having the guts to take on the flaws in their own earlier work and that of colleagues, because they make clear just how limited and potentially dangerous is the belief that individuals changing their behaviour can solve large-scale problems. The main thesis of the book is that there are two ways to approach the major problems we face - an 'i-frame' where we focus on the individual ...
Post a Comment
Read more

Introducing Artificial Intelligence – Henry Brighton & Howard Selina ****

It is almost impossible to rate these relentlessly hip books – they are pure marmite*. The huge  Introducing  … series (a vast range of books covering everything from Quantum Theory to Islam), previously known as …  for Beginners , puts across the message in a style that owes as much to Terry Gilliam and pop art as it does to popular science. Pretty well every page features large graphics with speech bubbles that are supposed to emphasise the point. Funnily,  Introducing Artificial Intelligence  is both a good and bad example of the series. Let’s get the bad bits out of the way first. The illustrators of these books are very variable, and I didn’t particularly like the pictures here. They did add something – the illustrations in these books always have a lot of information content, rather than being window dressing – but they seemed more detached from the text and rather lacking in the oomph the best versions have. The other real problem is that...
Post a Comment
Read more

The Laws of Thought - Tom Griffiths *****

In giving us a history of attempts to explain our thinking abilities, Tom Griffiths demonstrates an excellent ability to pitch information just right for the informed general reader.  We begin with Aristotelian logic and the way Boole and others transformed it into a kind of arithmetic before a first introduction of computing and theories of language. Griffiths covers a surprising amount of ground - we don't just get, for instance, the obvious figures of Turing, von Neumann and Shannon, but the interaction between the computing pioneers and those concerned with trying to understand the way we think - for example in the work of Jerome Bruner, of whom I confess I'd never heard.  This would prove to be the case with a whole host of people who have made interesting contributions to the understanding of human thought processes. Sometimes their theories were contradictory - this isn't an easy field to successfully observe - but always they were interesting. But for me, at least, ...
Post a Comment
Read more