A new (free) way to subscribe to all Brian Clegg's online writing

Thank you to the over 1300 of you who currently subscribe to popularscience.co.uk.

I'm trying out a new way to subscribe (still for free) to all my online writing - I'd be grateful if you could give it a try and see if it works for you.

Just go to authory.com/BrianClegg and sign up with your email address. You will then get notifications when I publish new pieces online, not only in this blog but also in a range of other places from Nature and Chemistry World to my personal blog Now Appearing. You can also take a look at anything I've published previously there.

If you like the new approach (which provides a digest if there's more than one post, rather than separate emails for each article) it's best to unsubscribe from my mailing list at popularscience.co.uk if you are already signed up to avoid duplication. But if you'd prefer to stick with your current subscription, that's fine - it won't be going away.

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It's On You - Nick Chater and George Loewenstein *****

Going on the cover you might think this was a political polemic - and admittedly there's an element of that - but the reason it's so good is quite different. It shows how behavioural economics and social psychology have led us astray by putting the focus way too much on individuals. A particular target is the concept of nudges which (as described in Brainjacking ) have been hugely over-rated. But overall the key problem ties to another psychological concept: framing. Huge kudos to both Nick Chater and George Loewenstein - a behavioural scientist and an economics and psychology professor - for having the guts to take on the flaws in their own earlier work and that of colleagues, because they make clear just how limited and potentially dangerous is the belief that individuals changing their behaviour can solve large-scale problems. The main thesis of the book is that there are two ways to approach the major problems we face - an 'i-frame' where we focus on the individual ...

Introducing Artificial Intelligence – Henry Brighton & Howard Selina ****

It is almost impossible to rate these relentlessly hip books – they are pure marmite*. The huge Introducing … series (a vast range of books covering everything from Quantum Theory to Islam), previously known as … for Beginners , puts across the message in a style that owes as much to Terry Gilliam and pop art as it does to popular science. Pretty well every page features large graphics with speech bubbles that are supposed to emphasise the point. Funnily, Introducing Artificial Intelligence is both a good and bad example of the series. Let’s get the bad bits out of the way first. The illustrators of these books are very variable, and I didn’t particularly like the pictures here. They did add something – the illustrations in these books always have a lot of information content, rather than being window dressing – but they seemed more detached from the text and rather lacking in the oomph the best versions have. The other real problem is that...

The Laws of Thought - Tom Griffiths *****

In giving us a history of attempts to explain our thinking abilities, Tom Griffiths demonstrates an excellent ability to pitch information just right for the informed general reader. We begin with Aristotelian logic and the way Boole and others transformed it into a kind of arithmetic before a first introduction of computing and theories of language. Griffiths covers a surprising amount of ground - we don't just get, for instance, the obvious figures of Turing, von Neumann and Shannon, but the interaction between the computing pioneers and those concerned with trying to understand the way we think - for example in the work of Jerome Bruner, of whom I confess I'd never heard. This would prove to be the case with a whole host of people who have made interesting contributions to the understanding of human thought processes. Sometimes their theories were contradictory - this isn't an easy field to successfully observe - but always they were interesting. But for me, at least, ...

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