Copycats and Contrarians - Michelle Baddeley **

I think what Michelle Baddeley is trying to do with this book (or more likely the publisher with its positioning) is to recreate the success of Daniel Kahneman's Thinking Fast and Slow, and it may have been possible with this topic - but this is certainly not the book to do it. Various recommendations describe this as a 'tremendous read' and tell us that Baddeley has 'terrific writing skills' - but I have to be a contrarian: I found Copycats and Contrarians almost unreadable.

The concept is simple - that there are two significant behaviours: going along with the herd and standing out and being different. Each has advantages in different circumstances, though it can be difficult to know if following the herd, for example, is a good or bad thing in a particular circumstance. And, Baddeley suggests (contrary to David Sumpter in Outnumbered), our social media bubbles turn us too much to herd behaviour and keep out the contrarians who could change things for the better.

All this sounds very interesting, and I think it could have been. However, there are three significant problems with the book. The first is that it sometimes feels more like a business book, with their typical approach of having a few points made over and over again, than it does a science book. Secondly it's very weak on narrative. When Baddeley does built in some kind of story - for example, describing a specific experiment - things pick up. But all too often what we get is just a collection of facts, theories and opinions. And, finally, what science there is tends not to be given enough of a detailed treatment. There is relatively little content with a proper scientific basis (even Freud gets a look in without real criticism) and where studies are mentioned there is nothing about, for example, whether the sample size is big enough to draw any significant conclusions.

I came away from the book with very little insight beyond the second paragraph above. It just didn't work for me.

Hardback:

Kindle:

Using these links earns us commission at no cost to you

Review by Brian Clegg

Comments

Luna: Moon Rising (SF) - Ian McDonald ****

I'm not the natural audience for this book. Game of Thrones l eaves me cold - and it's hard not to feel the influence of GoT (and a whole lot of Dune ) underneath a veneer of science fiction and the trappings of a South American drug cartel in the cod-medieval family power battles and chivalric details. There are even dragons (of a sort). I'd be really sad if the future did involve this sort of throwback feudalism. However, remarkably, despite this I found Luna: Moon Rising kept me engaged. The fact is that Ian McDonald can put together a good plot with intricate machinations, which is enough to carry the reader through what can be a bewildering collection of characters. The two page scene-setter saying who did what to whom at the start was useful, but I could have done with family trees for the main family as I was constantly forgetting who was who - especially easy as McDonald endows many families with characters with the same first initial (e.g. Ariel and Al...

Adventures of a Computational Explorer - Stephen Wolfram ***

Stephen Wolfram, the man behind the scientist's mathematical tool of choice, Mathematica, plus a whole host of other software products, including the uncanny Wolfram Alpha knowledge engine, is undoubtedly a genius of the first order. In this book, we get an uncensored excursion into the mind of genius - which is, without doubt, a fascinating prospect. The book consists of a collection of essays and speeches that Wolfram has produced over the last ten to fifteen years, covering an eclectic range of topics. Like all such collections, the result is something that lacks the coherence of a book with a narrative that runs through it, inevitably introducing a degree of repetition and a mix of interesting and not-so-interesting topics - but there's likely to be something to catch the attention anyone who is into computing or mathematics. One of the most interesting pieces is the opening one, where Wolfram describes being a consultant on the SF movie Arrival. He seems to hav...

John and Mary Gribbin - Five Way Interview

Mary and John Gribbin are bestselling authors and science writers. As a pair, they have written several science books, including Being Human, Fire on Earth, major biographies of Richard Feynman and Robert Hooke plus Edmond Halley , and the 'in 90 minutes' series of biographies. Mary is a previous winner of the TES Junior Information Book Award and a Visiting Fellow at the University of Sussex. John’s title Six Impossible Things was shortlisted for the 2019 Royal Society Science Book Prize and he is also a Honorary Senior Research Fellow in Astronomy at the University of Sussex. Their latest book is Against the Odds . Why this book? We enjoy writing biographies of scientists, which gives us particular scope to collaborate, with Mary rooting out the biographical background and John focussing on the science (although neither role is exclusive). We hadn't done one for a while, and particularly wanted to highlight a female scientist this time. But we had great troubl...

Search This Blog