Skip to main content

How Pleasure Works – Paul Bloom ****

I have to start this review with a confession and an apology to the author. When the book arrived for review in 2010 (no, not a typo), I was totally fed up with books about different human emotions. We had been absolutely drenched with the things, many of them rather tedious. So I put it to one side and forgot about it. A few days ago I needed a book to read, had nothing else to hand and discovered I’d made a big mistake – because the book is brilliant. So my apologies to Paul Bloom: the only thing I would say is that as an author I appreciate reviews however late they come and I hope he will too.
Bloom makes a wonderful exploration of what pleasure is and why we appreciate everything from basic animal desires like food and sex to much more complex enjoyment like reading a book or looking at an artwork. In doing so he digs into the real attachments we have – why, for example, we appreciate a ‘real’ original painting more than a perfect copy, even though the artwork itself is identical. And why we value a tape measure owned by J. F. Kennedy (one sold for $50,000) more than just an ordinary one off the shelf in a hardware store.
At the heart of Bloom’s argument is the rather philosophical concept of essences. Human beings have a tendency, he argues to associate invisible intangible essences with objects that change their value to us. The fact that in an objective sense these essences don’t exist doesn’t matter to us – and so from a psychological viewpoint they are important and real. If this sounds a little dull and philosophical don’t worry – Bloom’s writing is light and interesting and he makes all this stuff… a pleasure to read.
You may wonder when I think this book is so excellent why it has only got four rather than five stars. This is primarily because the subject, though fascinating, is frankly rather woolly. There is a lot in here that isn’t so much science as philosophy and guesswork (there’s  difference?). Because of that, I hesitate to give it the full whack. But it is a great read, there is fascinating material in there, and I’d really encourage you to give it a go. With the proviso of not giving it to anyone who’d be shocked by the description of S&M etc. it would make a great present too.

Paperback 

Kindle 
Using these links earns us commission at no cost to you
Review by Brian Clegg

Comments

Popular posts from this blog

Battle of the Big Bang - Niayesh Afshordi and Phil Harper *****

It's popular science Jim, but not as we know it. There have been plenty of popular science books about the big bang and the origins of the universe (including my own Before the Big Bang ) but this is unique. In part this is because it's bang up to date (so to speak), but more so because rather than present the theories in an approachable fashion, the book dives into the (sometimes extremely heated) disputed debates between theoreticians. It's still popular science as there's no maths, but it gives a real insight into the alternative viewpoints and depth of feeling. We begin with a rapid dash through the history of cosmological ideas, passing rapidly through the steady state/big bang debate (though not covering Hoyle's modified steady state that dealt with the 'early universe' issues), then slow down as we get into the various possibilities that would emerge once inflation arrived on the scene (including, of course, the theories that do away with inflation). ...

Why Nobody Understands Quantum Physics - Frank Verstraete and Céline Broeckaert **

It's with a heavy heart that I have to say that I could not get on with this book. The structure is all over the place, while the content veers from childish remarks to unexplained jargon. Frank Versraete is a highly regarded physicist and knows what he’s talking about - but unfortunately, physics professors are not always the best people to explain physics to a general audience and, possibly contributed to by this being a translation, I thought this book simply doesn’t work. A small issue is that there are few historical inaccuracies, but that’s often the case when scientists write history of science, and that’s not the main part of the book so I would have overlooked it. As an example, we are told that Newton's apple story originated with Voltaire. Yet Newton himself mentioned the apple story to William Stukeley in 1726. He may have made it up - but he certainly originated it, not Voltaire. We are also told that ‘Galileo discovered the counterintuitive law behind a swinging o...

Ctrl+Alt+Chaos - Joe Tidy ****

Anyone like me with a background in programming is likely to be fascinated (if horrified) by books that present stories of hacking and other destructive work mostly by young males, some of whom have remarkable abilities with code, but use it for unpleasant purposes. I remember reading Clifford Stoll's 1990 book The Cuckoo's Egg about the first ever network worm (the 1988 ARPANet worm, which accidentally did more damage than was intended) - the book is so engraved in my mind I could still remember who the author was decades later. This is very much in the same vein,  but brings the story into the true internet age. Joe Tidy gives us real insights into the often-teen hacking gangs, many with members from the US and UK, who have caused online chaos and real harm. These attacks seem to have mostly started as pranks, but have moved into financial extortion and attempts to destroy others' lives through doxing, swatting (sending false messages to the police resulting in a SWAT te...