How Pleasure Works – Paul Bloom ****

I have to start this review with a confession and an apology to the author. When the book arrived for review in 2010 (no, not a typo), I was totally fed up with books about different human emotions. We had been absolutely drenched with the things, many of them rather tedious. So I put it to one side and forgot about it. A few days ago I needed a book to read, had nothing else to hand and discovered I’d made a big mistake – because the book is brilliant. So my apologies to Paul Bloom: the only thing I would say is that as an author I appreciate reviews however late they come and I hope he will too.

Bloom makes a wonderful exploration of what pleasure is and why we appreciate everything from basic animal desires like food and sex to much more complex enjoyment like reading a book or looking at an artwork. In doing so he digs into the real attachments we have – why, for example, we appreciate a ‘real’ original painting more than a perfect copy, even though the artwork itself is identical. And why we value a tape measure owned by J. F. Kennedy (one sold for $50,000) more than just an ordinary one off the shelf in a hardware store.

At the heart of Bloom’s argument is the rather philosophical concept of essences. Human beings have a tendency, he argues to associate invisible intangible essences with objects that change their value to us. The fact that in an objective sense these essences don’t exist doesn’t matter to us – and so from a psychological viewpoint they are important and real. If this sounds a little dull and philosophical don’t worry – Bloom’s writing is light and interesting and he makes all this stuff… a pleasure to read.

You may wonder when I think this book is so excellent why it has only got four rather than five stars. This is primarily because the subject, though fascinating, is frankly rather woolly. There is a lot in here that isn’t so much science as philosophy and guesswork (there’s difference?). Because of that, I hesitate to give it the full whack. But it is a great read, there is fascinating material in there, and I’d really encourage you to give it a go. With the proviso of not giving it to anyone who’d be shocked by the description of S&M etc. it would make a great present too.

Paperback:

Kindle:

Using these links earns us commission at no cost to you

Review by Brian Clegg

Comments

God: the Science, the Evidence - Michel-Yves Bolloré and Olivier Bonnassies ***

This is, to say the least, an oddity, but a fascinating one. A translation of a French bestseller, it aims to put forward an examination of the scientific evidence for the existence of a deity… and various other things, as this is a very oddly structured book (more on that in a moment). In The God Delusion , Richard Dawkins suggested that we should treat the existence of God as a scientific claim, which is exactly what the authors do reasonably well in the main part of the book. They argue that three pieces of scientific evidence in particular are supportive of the existence of a (generic) creator of the universe. These are that the universe had a beginning, the fine tuning of natural constants and the unlikeliness of life. To support their evidence, Bolloré and Bonnassies give a reasonable introduction to thermodynamics and cosmology. They suggest that the expected heat death of the universe implies a beginning (for good thermodynamic reasons), and rightly give the impression tha...

The Infinite Alphabet - Cesar Hidalgo ****

Although taking a very new approach, this book by a physicist working in economics made me nostalgic for the business books of the 1980s. More on why in a moment, but Cesar Hidalgo sets out to explain how it is knowledge - how it is developed, how it is managed and forgotten - that makes the difference between success and failure. When I worked for a corporate in the 1980s I was very taken with Tom Peters' business books such of In Search of Excellence (with Robert Waterman), which described what made it possible for some companies to thrive and become huge while others failed. (It's interesting to look back to see a balance amongst the companies Peters thought were excellent, with successes such as Walmart and Intel, and failures such as Wang and Kodak.) In a similar way, Hidalgo uses case studies of successes and failures for both businesses and countries in making effective use of knowledge to drive economic success. When I read a Tom Peters book I was inspired and fired up...

The War on Science - Lawrence Krauss (Ed.) ****

At first glance this might appear to be yet another book on how to deal with climate change deniers and the like, such as How to Talk to a Science Denier. It is, however, a much more significant book because it addresses the way that universities, government and pressure groups have attempted to undermine the scientific process. Conceptually I would give it five stars, but it's quite heavy going because it's a collection of around 18 essays by different academics, with many going over the same ground, so there is a lot of repetition. Even so, it's an important book. There are a few well-known names here - editor Lawrence Krauss, Richard Dawkins and Steven Pinker - but also a range of scientists (with a few philosophers) explaining how science is being damaged in academia by unscientific ideas. Many of the issues apply to other disciplines as well, but this is specifically about the impact on science, and particularly important there because of the damage it has been doing...

Search This Blog