Skip to main content

The Infinite Alphabet - Cesar Hidalgo ****

Although taking a very new approach, this book by a physicist working in economics made me nostalgic for the business books of the 1980s. More on why in a moment, but Cesar Hidalgo sets out to explain how it is knowledge - how it is developed, how it is managed and forgotten - that makes the difference between success and failure.

When I worked for a corporate in the 1980s I was very taken with Tom Peters' business books such of In Search of Excellence (with Robert Waterman), which described what made it possible for some companies to thrive and become huge while others failed. (It's interesting to look back to see a balance amongst the companies Peters thought were excellent, with successes such as Walmart and Intel, and failures such as Wang and Kodak.) In a similar way, Hidalgo uses case studies of successes and failures for both businesses and countries in making effective use of knowledge to drive economic success.

When I read a Tom Peters book I was inspired and fired up, feeling that here, somehow, was the secret of the (business) universe. Similarly I felt Hidalgo was revealing to me a new reality in the way that knowledge impacts economies. The prose is somewhat more academic and restrained, but we get the same mix of personal achievements of the author and real life stories, whether it be the rebel 21-year-old from the Midlands who transported the Industrial Revolution to the US or how a Chinese entrepreneur learned from the knowledge-based synergistic relationships between US universities and businesses.

Unfortunately, as was also the case with those old business books, after the initial euphoria it becomes difficult to see how you can learn any practical lessons to change the way a business (or a government) operates. We are given examples, but they often feel too unique to be useful. Even Hidalgo mentions that every case has to deal with specific circumstances - there are no simple, transferable solutions here. We can all nod and agree that Netflix got it right where Blockbuster didn't, for instance - but I'm not sure how much it prepares us for the next situation where knowledge pushes us in a new direction.

You may have noticed a certain lack of reference to the 'infinite alphabet' of the title. That's because I have very little idea of what it has to do with the content of the book - it seems to be something vague about the many ways that different factors can come together... or something else. It's beyond me.

To some extent, then, I'm saying that I got very little from this book. But I enjoyed doing it, and Hidalgo does produce a similar buzz to the Tom Peters effect. It was a better book than Hidalgo's earlier Why Information Grows (which I also reviewed as interesting but, in classic MIT Media Lab style, not relevant to the real world). There's definitely something absorbing here observationally, I just can't see it being useful practically.

Hardback:   
Kindle:  
Using these links earns us commission at no cost to you
These articles will always be free - but if you'd like to support my online work, consider buying a virtual coffee or taking out a membership:
Review by Brian Clegg - See all Brian's online articles or subscribe to a weekly email free here

Labels:

Comments

Post a Comment

Popular posts from this blog

The Decline and Fall of the Human Empire - Henry Gee ****

In his last book, Henry Gee impressed with his A (Very) Short History of Life on Earth - this time he zooms in on one very specific aspect of life on Earth - humans - and gives us not just a history, but a prediction of the future - our extinction. The book starts with an entertaining prologue, to an extent bemoaning our obsession with dinosaurs, a story that leads, inexorably towards extinction. This is a fate, Gee points out, that will occur for every species, including our own. We then cover three potential stages of the rise and fall of humanity (the book's title is purposely modelled on Gibbon) - Rise, Fall and Escape. Gee's speciality is palaeontology and in the first section he takes us back to explore as much as we can know from the extremely patchy fossil record of the origins of the human family, the genus Homo and the eventual dominance of Homo sapiens , pushing out any remaining members of other closely related species. As we move onto the Fall section, Gee gives ...
Post a Comment
Read more

The Autobiography – Charles Darwin ****

I have to confess to putting off reading this book until the last moment, as I expected it to be a typical piece of Victorian sentimental unreadable stodge. I was wrong. Darwin’s little book (only 150 small pages with appendices) was originally written for his own children, and displays a very personal style of writing – though, as son Francis comments, his style was always more populist than was common then: “In writing he sometimes showed the same strong tendency to strong expressions that he did in conversation. Thus in the Origin, p440, there is a description of a larvel [sic] cirripede ‘with six pairs of beautifully constructed natatory legs, a pair of magnificent compound eyes and extremely complex antennae’. We used to laugh at him for this sentence, which we compared to an advertisement.” The main book is delightful because it demonstrates Darwin’s self-depreciating modesty, and the fascinating path he took from enthusiastic shooter of game, to amateur geologist (still his...
Post a Comment
Read more

Govert Schilling - Five Way Interview

Govert Schilling is an acclaimed and prize-winning freelance astronomy writer and broadcaster in the Netherlands. His articles appear in Dutch newspapers and magazines, but he also has written for New Scientist, Science and BBC Sky at Night Magazine, and he is a contributing editor of Sky & Telescope. He wrote dozens of books (including a couple of children’s books) on a wide variety of astronomical topics, many of which have been translated into English, German, Italian, and Chinese, among other languages. In 2007, the International Astronomical Union (IAU) named asteroid 10986 Govert after him, and in 2014, he received the David N. Schramm Award for high-energy astrophysics science journalism from the High Energy Astrophysics Division of the American Astronomical Society.His latest book is Target Earth . Why science? We live in troubling times. Fake news and conspiracy theories abound, and trust in science is diminishing. Many adults don't seem to realize that almost everythi...
Post a Comment
Read more