Skip to main content

Too Much Information - Dave Gorman ****

It might seem odd to feature a book by comedian Dave Gorman on a popular science site, but this is a book about information, information technology, media and its impact on us as people - so entirely deserves its place here.

Admittedly, the book can often seem like a specialist version of the TV show Grumpy Old Men on the topic of information, IT and the media - and there certainly are some funny parts to it - but just as the subtitle suggests that Gorman is trying to think in a deluge of often unwanted 'information', itself of dubious nature, so it gives the reader the chance to do the same.

What comes through, as is usually the case with Gorman, is an obsessive fascination with detail (which, if you're a geek like me, you will probably share). He picks up on a piece of information and pulls it apart to destruction. So, for instance, he riffs (there is really no other word for it) about the oddity of the band Scouting for Girls putting out a 'greatest hits' album in which clearly (and he has a chart to prove it) most of the tracks weren't hits at all.

Some of the content of Too Much Information is pure grumpiness, as in the plea for Twitter users to gain some perspective and stop thinking it's funny or clever to change words by prefacing them with 'tw' to make them special-to-Twitter. People, he assures us, remain people, not 'tweeple' or (shudder) 'tweeps'. Elsewhere he comes up with a fascinating analysis of why all HTC mobile phones show a particular time in adverts, uncovers the bizarre ways that celebrities are exploited by (and exploit) the media and ponders the social impact of the 'next customer' separators we use on supermarket conveyor belts.

The stories, as they effectively are, range in length from just one page to at least ten, and often hit the spot, though with 40 different, loosely collected topics, the book can feel too bitty and lacking cohesion as you read through it. Even so, I found many of the subjects fascinating, some informative and almost all of them enjoyable. 

If you've never taken the time to step back and think about what being in such a connected, information rich world does to us - and how people and companies try to manipulate us through that information - it really is time you did so. And Dave Gorman is here to be a grumpy guide to that voyage of discovery.


Paperback 

Kindle 
Using these links earns us commission at no cost to you
Review by Brian Clegg

Comments

  1. I'm not certain whether or not Dave was in the same year as me in Mathematics at Manchester University. He dropped out after the first year and there were rather a large number of us.

    ReplyDelete

Post a Comment

Popular posts from this blog

The Antigravity Enigma - Andrew May ****

Antigravity - the ability to overcome the pull of gravity - has been a fantasy for thousands of years and subject to more scientific (if impractical) fictional representation since H. G. Wells came up with cavorite in The First Men in the Moon . But is it plausible scientifically?  Andrew May does a good job of pulling together three ways of looking at our love affair with antigravity (and the related concept of cancelling inertia) - in science fiction, in physics and in pseudoscience and crankery. As May points out, science fiction is an important starting point as the concept was deployed there well before we had a good enough understanding of gravity to make any sensible scientific stabs at the idea (even though, for instance, Michael Faraday did unsuccessfully experiment with a possible interaction between gravity and electromagnetism). We then get onto the science itself, noting the potential impact on any ideas of antigravity that come from the move from a Newtonian view of a...

The World as We Know It - Peter Dear ***

History professor Peter Dear gives us a detailed and reasoned coverage of the development of science as a concept from its origins as natural philosophy, covering the years from the eighteenth to the twentieth century. inclusive If that sounds a little dry, frankly, it is. But if you don't mind a very academic approach, it is certainly interesting. Obviously a major theme running through is the move from largely gentleman natural philosophers (with both implications of that word 'gentleman') to professional academic scientists. What started with clubs for relatively well off men with an interest, when universities did not stray far beyond what was included in mathematics (astronomy, for instance), would become a very different beast. The main scientific subjects that Dear covers are physics and biology - we get, for instance, a lot on the gradual move away from a purely mechanical views of physics - the reason Newton's 'action at a distance' gravity caused such ...

It's On You - Nick Chater and George Loewenstein *****

Going on the cover you might think this was a political polemic - and admittedly there's an element of that - but the reason it's so good is quite different. It shows how behavioural economics and social psychology have led us astray by putting the focus way too much on individuals. A particular target is the concept of nudges which (as described in Brainjacking ) have been hugely over-rated. But overall the key problem ties to another psychological concept: framing. Huge kudos to both Nick Chater and George Loewenstein - a behavioural scientist and an economics and psychology professor - for having the guts to take on the flaws in their own earlier work and that of colleagues, because they make clear just how limited and potentially dangerous is the belief that individuals changing their behaviour can solve large-scale problems. The main thesis of the book is that there are two ways to approach the major problems we face - an 'i-frame' where we focus on the individual ...