Imagine: how creativity works

Imagine: how creativity works – Jonah Lehrer ***

Very much of the journalism-based, story telling, popular science style, there is no doubt that this is a very readable book from an enthusiastic writer. As someone who has trained people in business creativity for over 15 years, it was also very interesting seeing a degree of scientific basis for what we’ve known pragmatically for a long time about ways of being creative. As often is the case with brain-based popular science, the scientific backup is primarily through studies of how the brain acts using fMRI and EEG.

So far, so good. But I do have some issues. For me the ‘practical’ creative aspects of the book work much better than the ‘arty’ side. In the end, to an extent, this is inevitable because the arty side is so subjective. Jonah Lehrer (any relation to the very creative Tom? the bio doesn’t say) positively drools over how wonderful and creative Bob Dylan is. I find Dylan boring, pretentious and anything but creative. So that’s a whole chunk of the book that turns me off. You can’t argue about the creativity of a new product or invention – you certainly can about art.

There are, nonetheless, some very interesting observations – and it’s certainly not all as commonplace as ‘it helps to go and have a walk if you’re trying to come up with an idea’. (This may seem trivial, but it’s one of the most powerful aids to creativity.) I was really interested in the aspects of the influence of cities over productivity, and how electronic versions don’t deliver the same effect.

Unfortunately, Lehrer does get one thing totally wrong. He slags off the great Alex Osborn, because his idea ‘brainstorming’ doesn’t really deliver. This is a classic misunderstanding that tends to come if you don’t actually read Osborn’s books. He never intended brainstorming to be used in isolation to generate ideas. It’s an idea collection technique, not a generation technique – it’s supposed to be used alongside a generation technique, which Lehrer doesn’t mention. He also collapses the creative process, usually at its best consisting of at least four stages, into a single event and so totally fails to understand it.

Despite this, though, there a fair amount of useful material in a book that is generally an easy read. It just isn’t the masterpiece that it seems to think it is.

Hardback:

Kindle:

Using these links earns us commission at no cost to you

Review by Brian Clegg

Comments

Phenomena - Camille Juzeau and the Shelf Studio ****

I am always a bit suspicious of books that are highly illustrated or claim to cover 'almost everything' - and in one sense this is clearly hyperbole. But I enjoyed Phenomena far more than I thought I would. The idea is to cover 125 topics with infographics. On the internet these tend to be long pages with lots of numbers and supposedly interesting factoids. Thankfully, here the term is used in a more eclectic fashion. Each topic gets a large (circa A4) page (a few get two) with a couple of paragraphs of text and a chunky graphic. Sometimes these do consist of many small parts - for example 'the limits of the human body' features nine graphs - three on sporting achievements, three on biometrics (e.g. height by date of birth) and three rather random items (GNP per person, agricultural yields of various crops and consumption of coal). Others have a single illustration, such as a map of the sewers of Paris. (Because, why wouldn't you want to see that?) Just those two s...

The Bright Side - Sumit Paul-Choudhury ***

When I first saw The Bright Side (the subtitle doesn't help), I was worried it was a self-help manual, a format that rarely contains good science. In reality, Sumit Paul-Choudhury does not give us a checklist for becoming an optimist or anything similar - and there is a fair amount of science content. But to be honest, I didn't get on very well with this book. What Paul-Choudhury sets out to do is to both identify what optimism is and to assess its place in a world where we are beset with big problems such as climate change (which he goes into in some detail) that some activists position as an existential threat. This is all done in a friendly, approachable fashion. In that sense it's a classic pop-psychology title. For me, Paul-Choudhury certainly has it right about the lack of logic of extreme doom-mongers, such as Extinction Rebellion and teenage climate protestors, and his assessment of the nature of optimism seems very reasonable, if presented at a fairly overview leve...

Rakhat-Bi Abdyssagin Five Way Interview

Rakhat-Bi Abdyssagin (born in 1999) is a distinguished composer, concert pianist, music theorist and researcher. Three of his piano CDs have been released in Germany. He started his undergraduate degree at the age of 13 in Kazakhstan, and having completed three musical doctorates in prominent Italian music institutions at the age of 20, he has mastered advanced composition techniques. In 2024 he completed a PhD in music at the University of St Andrews / Royal Conservatoire of Scotland (researching timbre-texture co-ordinate in avant- garde music), and was awarded The Silver Medal of The Worshipful Company of Musicians, London. He has held visiting affiliations at the Universities of Oxford, Cambridge and UCL, and has been lecturing and giving talks internationally since the age of 13. His latest book is Quantum Mechanics and Avant Garde Music . What links quantum physics and avant-garde music? The entire book is devoted to this question. To put it briefly, there are many different link...

Search This Blog